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Google SOS Alerts

Organization: Google
Role: UX Writing, Detection & Research Analysis
Austin, TX | August 2019 - July 2021


About Google Trust & Safety:
Trust & Safety at Google detects and analyzes today’s issues that challenge the safety and integrity of our products. Trust & Safety members work globally and cross-functionally with Google engineers and product managers to fight abuse and fraud cases - protect ingusers and our partners from abuse across Google products like Search, Maps, Gmail, and Google Ads. For more information, visit: google/sos

 

Key Contributions

  • Used internal systems to launch sos alerts and lock-screen notifications with best practice UX writing and reporting.

  • Analyzed global data for risk management and event forecasting in relation to Google and its products.

  • Assessed emerging trends in tech and policy.

  • Coordinated internal communications across global Google Trust & Safety teams.

Collaborated with: Software Engineers, UX Designers, Data Analysts, Detection Leads, and other internal global stakeholders.
Tools used: Internal Google platforms and tools (Docs, Sheets, Slides, etc.)

 
 

Google’s crisis alerts provide access to trusted safety
information across Search, Maps, and Android.

 
 
 

SOS alerts at a glance

  • 3.9B crisis alert views on Google since 2017

  • 30+ countries served

  • 25+ authoritative partners

 
 

Google’s Trust & Safety department identifies and creates SOS alerts for affected areas, using best-practice UX writing for digital platforms.

SOS alerts ensure search is appropriately optimized based on the particular title and keywords.

 

News in relation to crises are extremely important for citizens to access most recent and reliable articles. We consistently ensure only the most reliable sources are produced on Google’s first page.

 

Google’s government, non-profit, and philanthropic partners are pivotal to users during the time of a crisis. All resources are carefully vetted and analyzed so those affected can receive the information they need.