Thinx

Thinx Inc.
Role: Communication Strategy / Content Designer
March - June 2022 (Freelance)

Contributions:

• Conducted thorough market research as it pertains to Generation Z targeted social media content and engagement.

• Provided content strategy and messaging proposals for Thinx’s philanthropic voice/tone on key Gen-Z platforms (TikTok, Instagram, and Snapchat).

• Coordinated with external client Communications and Marketing teams as well as with all organizational compliance and ethics.

About Thinx:
Thinx Inc. is a family of brands dedicated to creating products that support bodies from puberty to post-menopause. Together, Thinx, Thinx (BTWN), Thinx for All™, and Speax by Thinx is on a mission to be the most innovative leader at bringing sustainable and comfortable menstruation and incontinence products to market. Sustainable solutions for people with periods. 🌱